---Arch Collection---

Hi Joanne. Did you mean the unique selling point for Arch Collection?
I guess I forgot the main focus for the company =) Thanks for reminding.

Anyway after thorough research I finally found the reason for people to buy from Arch Collection! Yay! =D The main craft they focus on is the Heritage Collection. It is a miniature model of real buildings found in Malaysia (made with wood). It is unique and their competitors don't have that!

This is an example:
Christchurch, Melaka

Arch Collection--Moodboard

Arch Collection---Re-design Company's Website

Current Arch Colletion's Website

About
Arch is all about art imitating life. Old buildings each tells their own story with each facade often reflecting both their intricate delicacey and imposing grandeur.

Our exquisite range of over 600 gifts, souvenirs and collectables have all been designed and crafted with an emphasis on attention to detail. Each artpiece is carefully cut & painstakingly assembled by hand to replicate the original building or landmark. Our world class production methods enable us to offer both Custom Made and Limited Editions to maintain exclusivity for some of our high profile clients.

ref: http://www.archcollection.com.my/

http://my.88db.com/my/Services/Post_Detail.page/flowers_gifts/gifts/?PostID=104010

Website Analysis

After browsing and observing the current site for Arch Collection, I realized that it is actually a quite good website. However, there are still room for improvement. =)

Improvements:

-- Throughout the website. Black type on red background is difficult to read.

-- "vision and mission" page. The words are almost impossible to read.

-- Needs better hierarchy

Positive Aspect:

-- Listing of products

-- Helpful and friendly navigation

Target Audience / Client's Analysis

The target audience will be:

--Tourist (Middle Eastern & Western)

-- Age group: adults - elderly

-- Those who fancy architecture and craft

Competing Brand(s)

Brand: Malaysian Craft

http://malaysiancraft.com/

Positive Aspect:

--has more Malaysian identity

-- able to purchase online

Negative Aspect:

--Less consistent

Brand: Royal Selangor

http://www.royalselangor.com/rs2/index.php

Positive Aspect:

-- looks more corporate

-- able to purchase online

Negative Aspect:

-- less friendly navigation

I wrote 2 brands here because I am not sure if Royal Selangor is Arch Collection's competitor.

They both sell souvenirs but Royal Selangor sells pewter. =S

-syn-ee-

Photo Blog =D

I got new blog --- link --- that is less related to toa.