I guess I forgot the main focus for the company =) Thanks for reminding.
Anyway after thorough research I finally found the reason for people to buy from Arch Collection! Yay! =D The main craft they focus on is the Heritage Collection. It is a miniature model of real buildings found in Malaysia (made with wood). It is unique and their competitors don't have that!
This is an example:
Christchurch, Melaka
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